Training series: Market & Customer - Charging Choice and Quality

»How to scale innovation: Smart Charging«


Date: June 25, 2024 (virtual)
Time: 04:00 am - 08:00 pm (CEST)
Level: Expert

About the Training series: Market & Customer - Charging Choice and Quality

The three courses cover different aspects of the all-important topic of charging quality and its impacts on user choice. Each course can be taken independently of the others.


Your trainer: Dr. Axel Sprenger

Dr Axel Sprenger is the founder and Managing Director of USCALE GmbH, a market research company specialising entirely in eMobility.

USCALE conducts annual customer studies on all touchpoints of the e-mobility customer journey, the results of which Axel will incorporate into the course units. Before founding USCALE, he held various management positions at Mercedes-Benz and was Managing Director of JD Power Europe.

Dr. Axel Sprenger Founder & Managing Director USCALE GmbH

»How to scale innovation: Smart Charging«

June 25, 2024 (virtual)

This module on Expert-Level will illustrate why so many innovations fail and how this can be prevented. The modul introduces a generic and agile method to determine the most important prerequisite for the success of an innovation, the product-market fit.

The approach will be explained using bidirectional charging (V2H and V2G) as an example.


Event Info

Date: 06/25/2024 – 06/25/2024
Location: Online

Event contacts

Margarita Levitova

Junior Event Manager

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