Privacy Policy

EU General Data Protection Regulation (GDPR)

Data protection, processing of data (customer data and contract data) and general information concerning web analysis.

EU General Data Protection Regulation (GDPR)

We have written this data protection declaration (version 19.02.2021-311263706) to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what options you have as a visitor to this website .

Data protection declarations usually sound very technical. However, this version should describe the most important things to you as simply and clearly as possible. As far as possible, technical terms are explained in a reader-friendly manner. We would also like to convey that we only collect and use information with this website if there is a corresponding legal basis. This is certainly not possible if you give the briefest possible technical explanations, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you did not know yet.

If you still have questions, we would like to ask you to follow the existing links and see further information on third-party websites, or simply write us an email. You will find our contact information in the imprint.


Automatic data storage

When you visit websites these days, certain information is automatically created and saved, including on this website. This collected data should be collected as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on your domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean example.de or musterbeispiel.com.

Even while you are currently visiting our website, our web server - that is the computer on which this website is stored - usually automatically saves data such as for reasons of operational security, to create access statistics, etc.

  • the complete Internet address (URL) of the website called up
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and Time in files, the so-called web server log files

As a rule, these files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data!


Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments in the blog, are saved by us together with the time and the IP Address is only used for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by email - outside of this website - we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

According to Artikel 6  Absatz 1 a DSGVO [Article 6 Paragraph 1 a GDPR (lawfulness of processing)], the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.


Rights according to the General Data Protection Regulation

According to the provisions of the GDPR, you have the following rights:

  • Right to rectification (Article 16 GDPR)

  • Right to erasure ("right to be forgotten") (Article 17 GDPR)

  • Right to restriction of processing (Article 18 GDPR)

  • Right to notification - obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)

  • Right to data portability (Article 20 GDPR) Right to object (Article 21 GDPR)

  • Right not to be subject to a decision based solely on automated processing - including profiling (Article 22 GDPR

If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) [Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI)].


Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about how to object to this analysis of the visit data in the following data protection declaration.


TLS encryption with https

TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data securely on the Internet. This means that the complete transmission of all data from your browser to our web server is secured - no one can “overhear”.

We have thus introduced an additional security layer and comply with data protection through technology design (Article 25 (1) GDPR) [Artikel 25 Absatz 1 DSGVO)]. By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.

You can recognize the use of this protection of data transmission by the small lock symbol in the top left of the browser to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address. If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” for good links to further information.


Newsletter data protection declaration

If you subscribe to our newsletter, you transmit the above personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter only for our newsletter and do not pass it on.

If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - then we will delete all data that was saved when you registered for the newsletter.


YouTube privacy policy

We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Different data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels in the world. So that we can display videos on our website, YouTube provides a code excerpt that we have built into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is saved by YouTube?

As soon as you visit one of our pages that has a YouTube video integrated, YouTube sets at least one cookie that saves your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile with the help of cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Further data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed in to a Google account or a Youtube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y311263706-1
Purpose: This cookie registers a unique ID in order to save statistics of the videos seen.
Expiry date: after the end of the session

Name: PREF
Value: f1 = 50000000
Purpose: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices in order to track the GPS location.
Expiry date: after 30 minutes

Name: VISITORINFO1LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7311263706-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES + AT.de + 20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also provides security to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and your device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI311263706-
Purpose: This cookie saves your Google account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information on how you use the website and which advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where will the data be stored?

The data that YouTube receives and processes from you is stored on Google's servers. Most of these servers are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are saved by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) saved in your Google Account will be saved until you delete them. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google deletes or deactivates cookies. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow it. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about the handling of your data, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.


Vimeo privacy policy

We also use videos from Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. Certain data can be transferred from you to Vimeo. In this data protection declaration we show you what data is involved, why we use Vimeo and how you can manage or prevent your data or data transmission.

What is Vimeo?

Vimeo is a video platform that was founded in 2004 and has enabled streaming of videos in HD quality since 2007. Since 2015 it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo attaches priority to high-quality content in good quality. On the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand it also offers interesting documentaries on a wide variety of topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content. As easily accessible as possible. Only when we have managed that are we satisfied with our service. The video service Vimeo supports us in achieving this goal. Vimeo offers us the opportunity to present you high quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right here with us. This extends our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you visit a web page on our website that has embedded a Vimeo video, your browser connects to the Vimeo servers. This results in a data transfer. This data is collected, saved and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Vimeo also stores information about which website you use the Vimeo service and which actions (web activities) you carry out on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with a built-in Vimeo function. Vimeo can track and save these actions with the help of cookies and similar technologies.

If you are logged in as a registered member of Vimeo, more data can usually be collected, as more cookies may already have been set in your browser. In addition, your actions on our website are linked directly to your Vimeo account. To prevent this, you have to log out of Vimeo while “surfing” our website.

Below we show you cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is by no means exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value: “”
Purpose: This cookie saves your settings before you play an embedded Vimeo video. This will give you your preferred settings the next time you watch a Vimeo video.
Expiry date: after one year

Name: vuid
Value: pl1046149876.614422590311263706-4
Purpose: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiry date: after 2 years

Note: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click the button, for example to “share” or “like” the video, additional cookies are set. These are also third-party cookies such as ga or gatUA-76641-8 from Google Analytics or fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows an excerpt of the possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value: % 5B% 5D
Purpose: This Vimeo cookie helps Vimeo to remember the settings you have made. This can be, for example, a preset language, a region or a user name. In general, the cookie stores data about how you use Vimeo.
Expiry date: after one year

Name: continuousplayv3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information on how you use the Vimeo service. For example, the cookie saves when you pause or play a video again.
Expiry date: after one year

Name: gclau
Value: 1.1.770887836.1578401279311263706-3
Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
Expiry date: after 3 months

Name: _fbp
Value: fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. This cookie is used to show advertisements or advertising products from Facebook or other advertisers.
Expiry date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.

How long and where will the data be stored?

Vimeo is headquartered in White Plains, New York State (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored at Vimeo until the company no longer has any economic reason to store it. Then the data will be deleted or anonymized. Vimeo corresponds to the EU-U.S. Privacy Shield Framework and is therefore allowed to collect, use and transfer data from users from the EU to the USA.

How can I delete my data or prevent data storage?

You always have the option of managing cookies in your browser as you wish. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies at any time in your browser settings. This works a little differently depending on the browser. Please note that after deactivating / deleting cookies, various functions may no longer be fully available. The following instructions show how to manage or delete cookies in your browser.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Vimeo is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy, information on data protection at Vimeo can be found at https://vimeo.com/privacy.


Web analysis using Matomo

Scope of the processing of personal data:

We use the software "Matomo" (www.matomo.org) on ​​this website, a service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand. The software sets a cookie (a text file) on your research, with which your browser can be recognized. If subpages of our website are called up, the following data is saved:

  • the user's IP address, shortened by the last two bytes (anonymized)

  • the subpage accessed and the time of access

  • the page from which the user came to our website (referrer)

  • which browser is used with which plugins, which operating system and which screen resolution

  • the length of stay on the website the pages that are accessed from the accessed subpage

The data collected with Matomo are stored on our own servers. It will not be passed on to third parties.

Legal basis

The legal basis on which we process personal data using Matomo is Article 6 (1) (f) of the GDPR.

Purpose of data processing

We need the data in order to analyze the surfing behavior of the users and to obtain information about the use of the individual components of the website. This enables us to continuously optimize the website and its user-friendliness.

Our legitimate interest in accordance with Article 6 (1) (f) GDPR is based on these purposes. By anonymizing the IP address, we take into account the interests of users in protecting personal data.

The data is never used to personally identify the user of the website and is not merged with other data.

Duration of storage

The data will be deleted when they are no longer required for our purposes.

Opposition possibility

You can object to the recording of the data in the manner described above in three different ways:

  • You can completely prevent the storage of cookies in your browser. However, this means that you may no longer be able to use some functions of our website that require identification (shopping cart, orders, personal settings, etc.)

  • You can activate the "Do-not-Track" setting in your browser. Our Matomo system is configured to respect this setting.

  • With one click of the mouse, you can create what is known as an opt-out cookie, which is valid for two years. As a result, Matomo will not register your further visits. Please note, however, that the opt-out cookie will be deleted if you delete all cookies.

Further information and the applicable data protection provisions of Matomo can be found at matomo.org/privacy.


Created with the data protection generator from AdSimple.
English version by Translation Fritz