CharIN opens an office in the MENA region – Ahmed Samir Elbermbali appointed Managing Director MENA

After a successful collaboration as CharIN Ambassador Middle East, CharIN is delighted to welcome Ahmed Samir Elbermbali as Managing Director MENA. With this step, CharIN is opening a Coordination Office in the MENA region - a crucial and future-oriented region with great potential and commitment to transformation to CO2 neutral mobility.

This next chapter was started at the EVIS2023, the second edition of the Electric Vehicle Innovation Summit that took place end of May 2023 in Abu Dhabi. CharIN has supported the event again as a Knowledge Partner with an own info booth, panel participation and stakeholder meetings.

“I’m very excited to be the new Managing Director for CharIN in the MENA region that is known for oil and gas. What we see now is a huge transformation to low carbon transportation and it is very important that we continue in the transition and make sure that we have the right standards in place to ensure interoperability. The role that CharIN is very essential and I’m very glad to be the representative in the region.
Ahmed Samir Elbermbali, Managing Director CharIN MENA.
Ahmed Samir Elbermbali at EVS36

The Middle East region is vulnerable to climate change due to several geographical and economic reasons. The region is home to many of the major oil-producing countries. Countries across the region are transitioning to clean energy and increasing the share of renewable energy in their grid mix. Cutting the transport emissions is at the core of this clean energy transition.

Main market challenges are public awareness about EVs and the existing infrastructure, lack of policies and incentives across most of the countries in the region, lack of charging infrastructure, and low price of gasoline, mainly due to subsidies.

In order to build up a local CharIN community, intensify our activities in the MENA region, and to inform about regional activities, CharIN kindly ask its members and interested parties to send the contact details of local representatives to

Chairman Claas Bracklo and Managing Director MENA Ahmed Samir Elbermbali at EVIS2023

About CharIN

CharIN is an international association of vehicle manufacturers, energy providers and original equipment manufacturers with one common goal: Promoting standards in the field of charging systems for charging EVs of all types in as many parts of the world. CharIN represents over 300 leading e-mobility stakeholders from the entire EV charging value chain. It is open to all interested parties and has offices in Germany, Brussels, Hong Kong, South Korea, India, Japan, China, Dubai and the US. Please find more information at

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Published on: 07/05/2023

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