مرحبا اسمي (marhaban asmi) Ahmed Samir Elbermbali.

"CharIN provides me with a platform to learn and transfer knowledge from across the globe to the Middle East region in order to accelerate the transition to sustainable transport."

My role

CharIN Ambassador Middle East

Languages I speak

Arabic, and English

My personal interests

Eco-tourism, and photography

Link to e-mobility

My work and interest are in the intersection between policy, technology, and consumer behavior of new energy vehicles.

"My credo is to help as many people as possible have access to basic human needs and have a stable income by providing more jobs."

My objectives

  • Widen my network in the electric mobility market globally
  • Promote business and investments in the e-mobility sector in the middle-east region
  • Raise awareness among the EV stakeholders in MENA to enable faster EV adoption

Introduction of the Middle East region


The status of e-mobility and EV-charging in my region

The status of e-mobility and EV-charging in my region

The Middle East region is vulnerable to climate change due to several geographical and economic reasons. The region is home to many of the major oil-producing countries. Countries across the region are transitioning to clean energy and increasing the share of renewable energy in their grid mix. Recently the UAE announced that it aims to achieve net-zero by 2050 whereas KSA and Bahrain announced that will get to net-zero by 2060. Cutting the transport emissions is at the core of this clean energy transition. There have been many initiatives across the region to increase the update of EVs such as free public charging and parking in Dubai, tax exemption for EVs in Jordan and Egypt, etc. The adoption rate of EVs and the growth in the number of EV charging stations are very slow. There are also some policy and awareness challenges that require combined efforts from the public and private sector stakeholders.


What challenges must be overcome to empower to empower e-mobility in Middle-East

What challenges must be overcome to empower to empower e-mobility in Middle-East

As a market in its infancy, challenges are mainly around:

  • Public awareness about EVs and the existing infrastructure
  • Lack of policies and incentives across most of the countries in the region
  • Lack of the necessary charging infrastructure
  • Low price of gasoline, mainly due to subsidies

Key topics concerning clean transportation, implementation of CCS etc. in my region

Key topics concerning clean transportation, implementation of CCS etc. in my region

  • The Middle East region is currently focusing on the adoption of passenger electric light-weight vehicles
  • There hasn't been any focus on charging infrastructure standards in the region yet
  • Recently, we notice an increasing focus on the electrification of public transport and especially buses

Professional background


A little bit about me and how I got into e-mobility

A little bit about me and how I got into e-mobility

I hold a Bachelor of Aerospace Engineering from Zewail University in Egypt. During my bachelor’s, I co-founded a team that designed, built, and race electric cars, solar-powered cars, and even a hyperloop pod. I also hold an MBA in Sustainable Mobility Management from TU Berlin. I joined the Clean Energy Business Council (CEBC) in 2019 to kick-off its future mobility activities and now I am the managing director of the CEBC covering the Middle East and North Africa. My work, research, and interest have always been in the intersection between policy, technology, and consumer awareness in sustainable mobility. I am also a Sustainable Mobility Consultant supporting companies from across the globe in their market expansion to the MENA region and provide investment and strategy advice for e-mobility companies in MENA.


3 highlights of my career in the e-mobility context

3 highlights of my career in the e-mobility context

  • Co-founded the CEBC’s Future Mobility Club (FMC) which is a group of companies in the electric mobility space including EV manufacturers, EV charging providers, insurance companies, and banks. FMC now includes more than 45 companies.
  • Co-authored a white paper on “Electric Vehicle Market in the UAE: Challenges & Opportunities”

Welcome to reach out

Ahmed Samir Elbermbali

CharIN Ambassador Middle East

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