˦ »The Public Charging Experience – A Global Overview« (tbd, 2024)
˧ »Global CPO and EMSP Loyality: What works and what not.« (tbd, 2024)
˨ »How to scale innovation: Smart Charging« (tbd, 2024)
"Consumer choice is the ultimate measure of charging quality!"
Your trainer: Dr. Axel Sprenger
Dr Axel Sprenger is the founder and Managing Director of USCALE GmbH, a market research company specialising entirely in eMobility.
USCALE conducts annual customer studies on all touchpoints of the e-mobility customer journey, the results of which Axel will incorporate into the course units. Before founding USCALE, he held various management positions at Mercedes-Benz and was Managing Director of JD Power Europe.
»The Public Charging Experience – A Global Overview«
In this Beginner-Level module, you will get an overview on the relevance and attractiveness of public charging in different countries, the factors that influence charging behaviour and how these relationships are likely to change in the coming years.
Date and Level
Date: June, 20, 2024 (virtual)
Time: 04:00 - 06:00 pm (CET)
Level: Beginner
Who should attend?
Managers and subject matter experts from:
- Product management
- Business development
- R&D
- Sales
- Marketing
What you get!
- Comprehensive market data on public charging
- Understanding the EV drivers' pain points as to public charging and their influence on individual charging decisions
- List of the most important fields of action for providers of charging technology and charging services.
Agenda
- Charging behaviour in key markets.
- Most important pain points of EV drivers when charging and how they influence the charging decision.
- Overview of the factors influencing EV drivers' charging decisions and their relative importance.
- A model that enables a forecast of which factors will be important tomorrow.
- Fields of action for vendors and service providers.
Fees and Categories
Both CharIN Members and Non-Members can participate in the CharIN Academy Trainings. If you are a CharIN-Member you will get reduced prices in all trainings.
CharIN Members
200 €*
Non-Members
300 €*
*Net prices excl. VAT.
»Global CPO and EMSP Loyality: What works and what not.«
In this module at Practitioner-Level, we will present the most relevant factors influencing customer loyalty among CPOs and eMSP service providers and how vendors can successfully place their offerings on the market.
Date and Level
Date: June, 21 , 2024 (virtual)
Time: 04:00 - 08:00 pm (CET)
Level: Practitioner
Who should attend?
Managers and subject matter experts from:
- Product management
- Business development
- Marketing
What you get!
- Overview of the current eMSP market situation.
- Framework for assessing the attractiveness of the course participants' offerings in the competitive environment.
- Levers to position your own CPO or eMSP service more successfully.
Agenda
- Introduction to customer loyalty for digital products.
- History: Development of eMSP market shares.
- Factors influencing the choice of preferred eMSP and CPO.
- Model for the decision-making process of the EV driver on which eMSP to choose.
- Possibilities for influencing user behaviour through variable tariffs or combination offers.
- Presentation of important models for market forecasting for CPOs and eMSPs.
Fees and Categories
Both CharIN Members and Non-Members can participate in the CharIN Academy Trainings. If you are a CharIN-Member you will get reduced prices in all trainings.
CharIN Members
600 €*
Non-Members
800 €*
*Net prices excl. VAT.
»How to scale innovation: Smart Charging«
This module on Expert-Level will illustrate why so many innovations fail and how this can be prevented. The modul introduces a generic and agile method to determine the most important prerequisite for the success of an innovation, the product-market fit.
The approach will be explained using bidirectional charging (V2H and V2G) as an example.
Date and Level
Date: June, 24, 2024 (virtual)
Time: 04:00 - 08:00 pm (CET)
Level: Expert
Who should attend?
Managers and subject matter experts from:
- Product management
- Business development
- R&D
- Marketing
What you get!
- Understanding the root-causes of failure and the success of innovations
- Development Framework for determining the product-market fit of the participants innovation from the perspective of the target customer segments
- Exemplary realisation of an evaluation workshop and how-to-guide for the self-assessment of your innovation in your company.
- There will be an opportunity to discuss the participants' ideas and how the evaluation method can be applied.
Agenda
- Introduction to the causes of innovation failure
- Presentation of crucial thinking errors in the development and commercialisation of innovations.
- Approaches to measuring product-market fit, prioritised usage drivers and barrieres from the target customer's perspective.
- Workshop: Determination of the product-market fit of bidirectional charging in the group of participants. Reflection of the workshop results on the results of a current market study.
- Instructions for transferring the approach to examples from the course participants.
Fees and Categories
Both CharIN Members and Non-Members can participate in the CharIN Academy Trainings. If you are a CharIN-Member you will get reduced prices in all trainings.
CharIN Members
800 €*
Non-Members
1,000 €*
*Net prices excl. VAT.
Event contact